Brubaker Consulting

Enhancing your post-acute care success.

Our services.

Post-acute care sales.

Topics we teach.

Why we do what we do.

About Lou Ann Brubaker

Reach out and let's talk.


Long before COVID-19 senior care providers were fighting to survive. The pandemic exacerbated all their vulnerabilities and now many providers are re-evaluating their vendor relationships. 

Will your company win or lose?

It's tough to garner a decision-maker's attention. We teach companies how to do that -- in proven ways that convince -- based upon a nuanced understanding of the post-acute care environment.

It starts with an intense 2 days in our class. 

DAY ONE deep dives into the necessary post-acute care industry knowledge -- the current issues and what's on the horizon that your company can leverage in its compelling argument to be chosen. 

DAY TWO the sales teams learn to apply that knowledge to advance every step in the sales process, from strategic propecting due diligence and outreach to developing presentations, making the case to be chosen, and retaining the account once acquired.

BEYOND this there's another step in the process. We create and send customized, vendor-specific sales scenarios, to your reps about 3 weeks ahead of our next meeting. They'll develop their best 30 minute pitch and present it to their leadership and peers. We provide a conversation critique, offer strategy and presentation recommendations.  


“Lou Ann Brubaker has a reputation for being able to translate the very complex post-acute spectrum into a training that makes sense to both experienced veterans, and individuals new to the industry. GrandView took the opportunity to put its entire sales and account management workforce through her 2 day training. 

The conversations we had after each class day, even from team members with 5+ years of LTC experience, was exciting. The amount of detail about how Administrators and Directors of Nursing think, what motivates their decisions, how to best approach them with our value proposition, was incredible. 

I would require any person thinking about getting into this industry, or have worked in this industry, who does not have Administrator or Director of Nursing experience, to take this course. The ROI for us has been a two-fold increase in new business development for the FY and statistically significant increases in customer loyalty/ satisfaction scores from existing accounts measured by confidential survey.” 

Mark Prifogle, Grandview Pharmacy